See more people, fewer people who know, who cast fewer wearable deviceauthor: Wu Feng [REVIEW] The writer Northern Light Venture Capital Mr. Wu Feng, deputy general manager, although he believes the current wearable device is fire, but not many Supra Skytop IV can actually form of scale. In addition, the current technology-based development team, has a few mature products, the product also has many problems, mainly steel grip required. The last hardware cycle is too long, VC is not necessarily willing Nike Kobe 9 Elite Low to bear. We are always looking for investment. Hardware Cheap Nike Free Outlet and software projects, the domestic market, the real production of goods and few, mainly the smart box. However, shipments of these products available are far from satisfactory, active users might actually use less. Now look at the hottest wearable device Pebble, shipments of 270,000, APP is one million downloads, with mobile Internet experience point of view, is too small. The VC, this business is difficult to have Nike Kobe VIII scale. Software and hardware in the field of fire for so long, the total number of domestic VC investment project will not exceed double digits. Change in the mobile Internet market, which is unthinkable. Wearable device generally I have tried Pebble on the market, including Fitbit, Pebble, barley, plump and so on. I bought five Jawbone for a friend to play, three months later found that we do not have, because the bonding points and can Nike KD VI Elite not find reason to use forever. The idea of using the Internet to look at, this is the user retention problem. Sentence these entrepreneurial team: basic or technology-based, there are very few mature products. Air Jordan Outlet In this regard, investors can only look at not vote. Most VC status summary in this area, is to see more people, less people know, the less Nike Air Jordan 6 Women investment. A closer look at the reasons, that the following aspects: First, VC investment priority is to look at people and team. This field requires at least three dimensions of talent: software, hardware and cloud field personnel. But now they have been isolated in different circles. The biggest difficulty for Nike Air Jordan 6 Women the VC is Womens Nike Zoom Hyperflight PRM difficult to find a thinker and Internet, in-depth study on the hardware but also understands the cloud of the team, would like to know these things can and do go down. Secondly, the product channels and brands challenges. Traditional ways of doing the brand and channel, no small teams Nike Zoom Soldier VIII can support so much money and resources. Jawbone my opinion, the entrepreneur must be noted that what is their chance. Nike Air Jordan XX8 For example, Google glasses and routers need big resources to do large platform and into the tens of millions of dollars may be enough, but also have an experienced person to do, Nike Air Jordan 11 Women to attract all resources (which is also led by Lei Jun millet can gangbusters reason ). No matter how small teams of Nike Air Jordan 8 product, if not attract traffic, it is difficult Nike Air Max 2013 to obtain liquidity channels, establish a brand. Moreover, the current flow has been almost giant carved up. Third, from the perspective of the product itself, existing wearable device is also problematic. For example, to find all the needs are narrow, rather than the rigid user needs; unable to retain users; using the threshold is too high; the data collected can not be converted to the user with valuable information. Finally, long cycle of hardware and software projects, the high cost, in terms of VC also risk factors. Summed up, this area is still in a very early stage, there is no iPhone a mobile space, or the automotive sector Tesla appears. But it is a good direction, because the entry of the mobile Internet will certainly have to move forward. Software and hardware in the field can be successful, must be using the Internet to transform the hardware of thinking, transform the user experience, the transformation of production, sales and customer service people. Wearable device for me, not just a hardware point of view the idea of using the Internet, you can put it as APP. From the flow dimension is, Hard Nike Air Max APP also exists to attract and retain traffic flow process, then realized cash. The nature of the hardware and software that people with substance virtualization, digitalization, is traffic from one-dimensional to three-dimensional process.