Innovator's dilemmainnovator's dilemma, 'first proposed by Harvard Business School Air Jordan 4 professor Clayton Christensen, Nike Dunk SB Mens discussed such a situation: a lot of good companies are unable to cope with market disruptive innovation under the correct leadership, the right decisions and the bankruptcy case because the damage Innovation occurs when consumers are generally facing the new, lower profits market impact. Industry-leading companies generally require relatively high growth rates in emerging markets look down, additional capacity of existing enterprises and emerging market requirements do not match, resulting in emerging markets to capture the lower end market, and gradually extended to high-end market, eventually crowding out the Air Jordan 6 original leader. In simple terms, is subversive of the product must have three characteristics Simpler, Easier, Cheaper in. simpler, easier, and cheaper. Remember Taobao how impact Ebay do? Ebay admission fee, Taobao No .Ebay playing the brand advertising in the three major portals, blocked Taobao Taobao soldier ants. When Ebay China defeat, Ma to Wall Street, a detailed description of Taobao vision shook Wall Street, Ebay stock market crash. The next Ebay bitter analysts actually say 'free is not a business model.' This is typical 2015 Latest Nike Shoes of the innovator's dilemma ah. Such examples can still cite many, such as Zhou Hongyi move to free antivirus Rising cheese and other traditional anti-virus vendors, such as where to go in order to integrate small pattern of subversion of travel suppliers Ctrip proxy mode. for consumers, easier , easier, and cheaper making them easy to move to a new disruptive product rise of micro-channel astounding speed; soon Tencent customer relationship is about to open on the Nike Air Max 1 phone which means that the application will have both good and Tencent Weibo. the possibility of the two giants of the chain of transmission. micro-channel two-dimensional code tries to lead the Air Jordan 5 line merchants O2O. Unless micro-channel to break the ice Paypal payment form a closed loop, or two-dimensional code still is a high threshold behavior. universal education in China and immature business is a very difficult thing. public review operations and work in this area for many years, all the money earned each extremely difficult. This is not a good thing Tencent, but the advantages of micro-channel is a lot of businesses extremely active nature of each guest to dinner added to your own personal micro-channel; when a small minority businesses with its own customers when accurate, they can be sent through the micro channel update menu or other promotions; and may be formed by a circle of friends Secondary forwarded effect (in another dimension, microblogging can help businesses to better show their Weibo spread greater than micro-channel, but weaker than precision micro-channel) is conceivable that smart businesses will get through the microblogging new customers and retain existing customers with a micro-channel Nike Air Max 2013 USATF and the biggest advantage of these two things is not just free; Instead effect controllable;. simple (in accordance with Simpler, Easier, Cheaper principle) Similarly, we also Polymerization can see there are numerous accounts such as local cuisine on the microblogging such as Shanghai Petty cuisine;. Shanghai Food Guide and the like. These accounts scattered food information collation aggregation. Companies only provide a beautiful photo shoot; businesses have been transformed into a generalized content we all rushing to distribute content. When the chain open Tencent mobile phone, we can imagine there will be more small App to aggregation work. The user can according to their needs, choose a more accurate source of information aggregation. Public comment and to push sales model will not suffer in the short term is still a great challenge; this is because China is a vast country of many cities. But micro-channel and mobile Internet growth is extremely brutal, so reviews must pay attention and relationships and overall business structure reconstruction and businesses. Otherwise, the innovator's dilemma will be who staged repeated in the comments.