Carpool Hunger Games: whether a small company destined to become big companies sparring and cannon fodder?dark horse, said: In the era of mobile Internet, more and more giants, entrepreneurial threshold is getting lower and lower, more and more people crowded the track is shorter and shorter, faster and faster, the challenge is also growing \u0026 hellip; \u0026 hellip; the current ride the market, it is being staged this scene: tick carpool, 51 vehicles, every car the car companies fought bitterly of small three fight, outside of \u0026 ldquo; savage \u0026 rdquo; Uber sudden rush waving the big stick come in, and just merged local taxi software giant \u0026 mdash; \u0026 mdash; it is fast drops sharpening. Can you survive? Small companies' efforts, whether destined to be big companies \u0026 ldquo; \u0026 rdquo ;, cut and sparring and become cannon fodder? If possible, it should be how to jailbreak? Let us look at this car is called to fight Hunger Games. Interview, Wen | Lei Xiaoyu Edit | Wang Ji \u0026 ldquo; savage \u0026 rdquo; and \u0026 ldquo; survivors \u0026 rdquo; war evidently, Mike eight is a good husband. He was a development engineer with the flow of App. A month ago, because the company structure adjustment, he lost his job, and sometimes not found a new job. Zaoxin order to prevent his wife, he is like 'Spring Subway' inside the actor, as fixed time every day to go out bag. With the movie is not the same, he did not in the subway swinging blind, but drove his car around a small break to pull the job. He downloaded in the phone three carpool software, every day, then two car alone, with 51 vehicles received two orders, with a tick carpool connect up to four single. \u0026 Ldquo; every day, and 51 are limited to two single day. \u0026 Rdquo; he said, \u0026 ldquo; is not limited to a single tick touches, but more than four single, you'll get over subsidies. \u0026 Rdquo; such a great two weeks down to a small Li earn 3,000 dollars, better than idle strong alone. It was also Weapon say, why do not you register people Uber owners, subsidies to more cruel, as long as a single week after the age of 70, Paul at the end 7000 hand. \u0026 Ldquo; Unfortunately, ah, my car worth 80,000, not to the registration standards of the people of Uber. \u0026 Rdquo; he said, \u0026 ldquo; However, I heard that drops ride hiring owners register send 150 recharge it. \u0026 Rdquo; 2015 in the summer as people tired. Seeing taxi subsidy war just corpuscles less than six months, the battle also dust undecided car, carpool war started again. April 2, on the fast express train line's number one; May 13, the pieces of Express line; June 1, drops the ride about on-line. That is to say, after drops fast in China jointly won 90% of the taxi market, not only do you want to force the car, it will not let go ride the third battlefield. Coupled with the previous generation drive and the bus, one less, it drops really fast is to become China's largest mobile travel traffic entrance. Drops fast is a good story, but for carpooling pioneer who, like the long-awaited Godot, as it finally came. Mr. Godot is not only a rich man who also used to play throwing money at the game. The spring of 2015, after the completion of the drops and quick merger, the company essentially has drained more than 90 percent of China to come up with more than $ 50 million in VC and PE money. D round of financing in accordance with the disclosed amount of calculation, there should be 10 to $ 1.5 billion in cash so quickly drops the book. After the merger, the company's valuation has reached 80 billion dollars. Despite earlier drops fast board members have openly told the media that \u0026 ldquo; will not be listed within a year \u0026 rdquo ;, but a year gone on to. Once listed, it would be a ten billion US dollars market value of the company. Tyrant entry, survival, nothing. This means, such as tick carpooling, 51 vehicles, every car, slightly carpool, love carpool \u0026 hellip; \u0026 hellip; these carpool field work in one of six to 10 months of start-up companies, they will have to be involved This is called carpool Hunger Games. This is about survival, competition and killing of game. You know, like the movie played out, through a variety of suspicion, alliance, fell out, the cover of darkness and feint, which ultimately only the strongest can survive two. We can make some general predictions: 6 to 12 in the coming months, there will be 5 to $ 1 billion of the money to vote all of which; these small entrepreneurial companies, they will be integrated either as a war tributaries, either silently disappeared; but if they are lucky enough to rival and stupid enough, or; crane quarrel play off, maybe someone can get 10 to 50 percent chance to survive, just like prisoners Shawshank waiting for that clap of thunder, like, wait until the next opportunity to escape. But this is only a game, because the script already written. There are two main characters. A quick drops called Chinese companies, as well as an American company called Uber. If you have to give this company Uber portrait, then generally refer founder Travis \u0026 middot; Karan Nick (Travis Kalanick) on social media two head. One is the American founding fathers Alexander \u0026 middot; Hamilton, a great man who died in a duel; one is safe \u0026 middot; Mrs. Rand, convinced that selfishness is a driving force of capitalist philosopher. That is to say, Uber letter is a philosophical belief Darwin \u0026 ldquo; savage \u0026 rdquo ;. \u0026 Ldquo; savage \u0026 rdquo; always matter regardless. They believe their ideas, ignoring their weaknesses, overcoming all obstacles, mercilessly. A and Uber dealings with US headquarters practitioners privately that this is a \u0026 ldquo; no bottom line \u0026 rdquo; the company, his boss is a \u0026 ldquo; no bottom line \u0026 rdquo; people. Ever since its establishment in 2009, Uber has operations in six continents, 57 countries, more than 200 cities. As for the local governments and the taxi hit practitioners protest the expulsion and the ban, it is not surprising the routine. Nevertheless, Uber E round of financing after the completion of the valuation is still as high as $ 41 billion, is a global economic giant car-sharing. \u0026 Ldquo; Uber is to attack the valuation of one hundred billion US dollars, it must win the Chinese and Indian markets, but otherwise there is the risk of valuation of its decline. \u0026 Rdquo; A and Uber contact with entrepreneurs revealed. \u0026 Ldquo; savage \u0026 rdquo; came a little late. In February 2014, Uber enter China, starting and car rental companies, operating in the high-end car business. After six months, people Uber on-line, and quickly enter the nine cities. Like the United States and Europe UberPop UberX as people Uber less unruly. This is generally considered a \u0026 ldquo; hang carpool sheep's head and sell low-priced car in the dog \u0026 rdquo; of \u0026 ldquo; pseudo Carpool \u0026 rdquo; product because heavy use of black drivers, crazy expand a single volume, providing the price is lower than taxi service , walk in the gray area policy. Although dry, or the need to explain the mystery. According to China's traffic travel regulations, only licensed taxis and car rental companies have rental vehicle to put into commercial operation in the ground. Strictly speaking, the use of private cars is considered a black car limousine operators, is illegal, there are likely to encounter law enforcement and short-term ban on fishing. However, early in 2014, Beijing, Wuxi, Hangzhou, Shenzhen and other cities has launched to encourage carpooling guidance, it expressed support for travel the same route people take one of them small passenger travel, in order to achieve environmental protection and conservation purpose road resources. Dividend policy opened a new gap, providing new opportunities, so carpool appear profitable. Originally, both the one-ride, or many carpooling, not fresh, is standard on all kinds of classified information website. But one year after the introduction of the new policy, the country has appeared in ten balance carpooling software, a number of products are mentioned in his column. As a latecomer to the Chinese market, people Uber grasp new opportunities. It faces the embarrassment of that just to China, they found the vehicle can legally operate in almost all resources, which is licensed taxis and rental cars, have been divvy up. It chose the \u0026 ldquo; in order to do ride car \u0026 rdquo; the cut mode. This can effectively achieve two purposes: first, to avoid the risk of car policy operations, without license restrictions; and second, the rapid mobilization of private cars source, expansion elasticity. In simple terms, in the field of mobile travel, the core source of competition is the competition of the car. Only the car enough to ensure someone orders. Bao Li Rubin, founder of driving car to just T account: the country's taxi about 500,000, there are licensed rental car about 40 million, while the country's private minibus there are 80 million. The former two are limited inventory, which is a huge increase. \u0026 Ldquo; In the expansion, without a doubt should use private cars. \u0026 Rdquo; a field trip, a senior investor said, \u0026 ldquo; taxi no commercial value, leave alone. The car rental companies have been quick drops, China Auto Rental, easy to dig out clean and so a bunch of companies. In a sense, you now try to steal the car rental company, even better than going to the bank loans to buy a car more expensive. \u0026 Rdquo; in the next few months time, the amount of people at a single Uber drops rapidly approaching fast \u0026 mdash; \u0026 mdash; there are unconfirmed reports stated that by around April 2015, drops fast The car single-day volume reached about 520,000, and single-day volume of people Uber is between 20 to 30 million. You know, people Uber neither as fast as burnt pieces a year and a half of the money, nor the huge taxi software back \u0026 mdash; \u0026 mdash; so it can be done, it is a dreadful variables. \u0026 Ldquo; If this situation continues, overtake just around the corner. \u0026 Rdquo; said investors said in an interview, \u0026 ldquo; do not strain drops quickly, a few months later, the first to be killed was not ticking, every day, and 51, but a bit. \u0026 Rdquo; Source: 'Entrepreneur' How could easily organize drops quickly to give in, it was flying from the road. By the end of April 2015, in the carpool drops business on the eve of the launch, in a small media conference, drops faster Liu Qing, president lamented: \u0026 ldquo; If it drops six months ago began to study the carpool, Now how passive the ah. \u0026 Rdquo; we collected some news for reference. Because not been confirmed by bit fast, but is at a sensitive time on the eve of the war, so for reference purposes only. Sources said that drops quickly established eight large division, carpooling is one of them, and the founder of Cheng Wei has put overwhelming limousine ride as a first priority to deal with. The service team will configure 60 people, billions of dollars of funds, as well as a product manager for Tencent origin. As to whether the United States as the year T-group general implementation strategy, is unknown. If Uber is an international \u0026 ldquo; \u0026 rdquo ;, so savage drops fast is hungry game in the first quarter of the lucky ones survived. In the past year and a half's time, the company grew up just like that \u0026 ldquo; fight pig \u0026 rdquo; electronic games, a pressed, there is always the next one, endless \u0026 mdash; \u0026 mdash; just really own easy to run up, shook his car appeared; shook his car just finished Beijing, Hangzhou, and catching up fast; just pinched it with quick, Shanghai and out of a bumblebee; think either of the Bumblebee buy it, there may have to step up financing to do it; until the fast can be considered to buy a Hornet, he is financing the $ 700 million, Oh security right, look, people are quick to melt into the 600 million it ; finally DST chiefs a whole, anyway Uber coming, you guys want to die, simply close together now. So we saw this classic picture: the sky is still the day before the next catch on the athletic opponents, but today stand hand in hand on a fire raging in the winner's podium. Drops quickly merge three years ago Youku potatoes merger, early this year, to April 58 city and go to the market consolidation, even rumors of merger Ctrip and where to go, both are true story. At a dinner entrepreneur, someone mentioned the incumbent children, joked: \u0026 ldquo; This is like saying a group of investors in there watching, wondering very much there will be one person to win, but not sure who would win. Well, I simply cast each one to ring you up, and then I went to eat. After a look back, the play almost right. In case left both played inextricably probably suffer, then I will go to persuade, and a two. Anyway, no matter how you play, what kind of labeled, the dealer always wins. \u0026 Rdquo; fast drops like a beautiful top, he won the first round is not enough, you must also participate in the second round and then enter the next cycle. It was never the rotation continues, because the time is not going to stop. \u0026 Ldquo; travel stories, just speak a third. \u0026 Rdquo; ECapital founder Ran Wang said, \u0026 ldquo; Then in the second quarter, it is estimated that drops quickly and Uber close combat. Drops quickly need to continue coverage, Uber also depends on the market it can not come out with a brutal occupation of play. Uber has global experience and technological advantages, but the final estimate is who beat to death anyone. By the third quarter, the story may be two hand in hand together to build up the business ecosystem. \u0026 Rdquo; \u0026 ldquo; As for those few small carpool software, not the mainstream, it was probably doing his integration \u0026 rdquo ;, he said. It does not sound fair. Since we went to the big air, and who are not willing to do a supporting role, cannon fodder and sparring. Despite the controversy continued, but the pace of global expansion Uber never ceased to have three little ant on the big playground Song Zhongjie, 45 years old, tick carpool founder. Born in Hewlett-Packard and Google, we have two failed business experience, a software, a buy. Huabing, 37, 51, founder of the car. Did yard farmers, have been invested, there is a failure of entrepreneurial experience, do vertical electric providers. Zhaiguang Long, 34, the founder of every car. Born in P \u0026 G, once half of entrepreneurial experience. He was an early member of the US team group network, it has been fair CEO network ant short rent. Over the past year, the three reconciled to defeat the \u0026 ldquo; \u0026 rdquo ;, losers from the last round of electricity supplier and buy air fall, and continue to move forward. Finally, they finally found a ride to this new outlet. The real outlet is always crowded. Before admission drops fast, there has been a regional war. \u0026 Ldquo; in fact, hardly war. \u0026 Rdquo; one analyst at a joke, \u0026 ldquo; you can be understood, there are three little ants fight on a big playground. \u0026 Rdquo; the first admission was Huabing. January 2014, Air Jordan 13 Retro Beijing issued a 'Beijing minibus rideshare travel advice,' clearly indicates encourage carpooling, support the same travel routes jointly take one of them small passenger travel. In the same month, Huabing launched in Yanjiao Haha carpool. Haha carpool is the predecessor of 51 vehicles, which is a major suburban travel for many carpooling service software, released by the owners of the route, three to four passengers on the way of response, each paid 10 yuan cheap by owners equipped with a complete stroke. Huabing said: \u0026 ldquo; The idea that the most intense ride suburban travel needs, users do not need education. We plan to do in the suburbs, many of the stock market, then gradually do one ride incremental market. \u0026 Rdquo; the next few months, similar products have appeared: love carpooling, tick ride, AA Carpool \u0026 hellip; \u0026 hellip; March when Zhaiguang Long left Nike Shoes the ant short term, he plans to re-start, and has been, and innovative workshops on a good the investment intentions. At first, he wanted to ride many, but studied 10 days later, he found investors Wang Hua, indicated a wish to change the direction of the city center to do one ride. \u0026 Ldquo; Wang Hua was so looking at me, should not understand. However, he did Air Jordan 9 Retro not say anything, or agreed to give me money. \u0026 Rdquo; Zhaiguang Long took $ 3,000,000 innovative workshop, began to leave the product. Middle, he went to Silicon Valley to visit the AirbNb, also experience a Uber's car. He had a shared economic knot, never down. In fact, the ant short rent is a parody AirbNb the Chinese project. In which he spent two years time, but still not do it, it is somewhat depressing. \u0026 Ldquo; I discover, share, meet the economic needs of three words: Yes, wish, need. In the house this matter, those words do not do anything. First, the majority of young people do not have houses; secondly, China is difficult to even have a house to a stranger willing to come to share; and finally, you see, is filled with a hundred dollars of budget hotel in a large number of alternative Under the conditions of the product, we need this word game is. \u0026 Rdquo; this time, although Zhaiguang Long has left the ant short rent, but he did not give up. He is a graduate of Physics USTC, with a smiling, round face, like Oppenheimer principle, Schrödinger and economics, who kind of prudent axis vigor. From Silicon Valley to come back, he was pondering a moment, feel, wish, need these three words in the car than in a house easier. He is determined to make this venture as a physics experiment to verify their own theory, try again. 10 people took the time to leave the product in 翟光龙, Huabing found himself haha carpool encountered some problems. Since the delivery of complex, customer variables and asynchronous communication, ha ha carpool matching efficiency always stay in the 10% to Air Jordan 9 Retro 15%. According to his plan, this figure should reach at least 50% of the fishes. However, he explained that this product optimization and marketing has not been done. He decided to stay here and continue cultivating the suburban market. Last July, 翟光龙 and his team released a new product called the car the day. This is the first commercially-one for the central city trip carpool service software, the passenger next single, the owner grab one, after matching and computing background, passengers pay to the owners less than the price of a taxi, carrying the owner's point to the destination. Despite Zhaiguang Long early years in the United States Mission to do BD experience, but he's products in the first month or not run up. Just as the drops hit the car just came to market, like every car also face a potential bridging of bilateral economic issues. That is, how many owners are willing to use your orders, how many passengers are willing to use your next single, owners and passengers matching the more strong, and later to move beyond the harder. In August, Zhaiguang Long decided to start recruiting key owners, requiring a single four week after giving up 100 yuan per detour subsidies. By the end of September, every day the first car to do the next line activities \u0026 ldquo; \u0026 rdquo ;. owners of the General Assembly At this time, Zhaiguang Long found a single volume starting up, every day would be able to have 100 single. By the end of October, every day the car line up \u0026 ldquo; every ring \u0026 rdquo; in the light of social function, single-day volume reached 500. At the same time, begin to talk and Sequoia Capital B round of financing. In early November, the APEC meeting held in Beijing, motor vehicle travel is limited. Benefit from this, every single car daily volume over the 2000.2015 In early January the internet every day to do a sister car free ride activities, single volume is washed up thousands. As of the end of April 2015, a single volume day Zhaiguang Long revealed the five digits. \u0026 Ldquo; you know, had to take the A round, my commitment to innovation workshops figures to March 2015, single-day volume reached 300. \u0026 Rdquo; Zhaiguang Long took a year to prove that he is right. This of course is great. However, although this thing right, but not difficult. He first made, it was the first time a competitor understood. Huabing said: \u0026 ldquo; his product just came out, I noticed, but did Air Jordan 11 not understand. To 8 September, I understand, and also many internal discussions over, you do not turn in that direction, but did not resolve. \u0026 Rdquo; Huabing has not been determined. His angel investor Lei Jun, Lei Jun to ask him; he's A round investors is innovative workshops, innovation workshops to ask him; he's Series B investors are Sequoia, Sequoia ask him. The outside world for his advice and his own inner voice odds, he hold. He experienced failure sinks goods vehicles, but want to be more cautious, more accountable. Every morning at nine, Huabing are carrying a backpack into his office. His rimless glasses, medium build, a little bit Hubei accent. He looks like a pale face, but a violent temper. Hubei soil with words, he is a \u0026 ldquo; dissatisfied Week \u0026 rdquo; who is stubborn, stubborn meaning. He grew up wild child Ezhou mountain, climb trees, dig through the nest, a fight, too Wu Xi, who never served. Early years, he went to the office Huaqiang North Tencent interview because the interviewer a \u0026 ldquo; you do not wind assessment Hubei some good \u0026 rdquo ;, he walked away and refused to use QQ for many years. Huabing aggressive, so his attention is easily influenced by others. This caused him to miss an opportunity. Now, we can not assess the impact of missing his \u0026 mdash; \u0026 mdash; may be very serious, it could be could be irreparable. However, he frankly admitted: \u0026 ldquo; if this time I did not make the final, probably because at this point in time is slow. \u0026 Rdquo; last July, soon as he launched the car every day, tick ride was immediately noticed. This is a group of start-up companies born out of tick, and always retained the early years of the founding team of five people. After internal discussions, Song Zhongjie closed, decided to immediately ride from tick tick bus and transformation, do one called ticking carpool Carpool product. At the time, ha ha ticking ride and carpool being pushed Yizhuang inextricably battlefield. In order not to arouse his suspicions, while the team tick secret development of new products, while costs continue to increase in Yizhuang push investment in further distribution of leaflets, advertising light boxes package under the more. October 20, ticking fight car line. On the same day, Huabing travel back to Beijing from Wuhan, immediately called the backbone of the company meeting. He recalls, was to turn the direction of internal company still showed hesitation and exclusion. In the afternoon, Huabing found a follow his years older employees, the company went downstairs Dadu Ruins Park walks. \u0026 Ldquo; Do you think that our products have any questions? \u0026 Rdquo; \u0026 ldquo; there are a lot of problems. \u0026 Rdquo; \u0026 ldquo; big problem? \u0026 Rdquo; \u0026 ldquo; large. \u0026 Rdquo; \u0026 ldquo; how do you think we should? \u0026 Rdquo; \u0026 ldquo; otherwise, or turn it. \u0026 Rdquo; this is really a touching moment. Above, is based on dialogue Huabing memories restored, but you can see, a strong self-esteem of men, after experiencing two years of oppression, will inevitably become insufficient believe in yourself that needs a young girl give him courage. He often speaks of some aggressive words, the performance was very strong, but his heart is no guarantee that no vulnerable. Once a key decision, Huabing becomes a very vicious person, execution is very strong, very aggressive. He gave himself three weeks, the 70-person team is divided into five sectors, while developing products, while in the case of goods not on the line started to push. He smashed down 2 million, to the owners promised 5,000 yuan reward, gravitropic push pull a car owner who promised $ 50 reward. He worked day and night to take the lead dry, missed three months of trying to make it up. December 15, renamed the 51 cars of the App on the line. Originally planned to pull ahead 200 owners, the results of pull to 400. The first day, there are 20 single on-line product. January 4, 2015, 51 100 single car into Sanyuan Bridge and Zhongguancun. January 15, 51 cars started to push Street, Day One of more than 700. By the end of January, Baidu Huabing got the C round of investment agreements. This car's C round with almost daily around the feet. \u0026 Ldquo; I do safe \u0026 rdquo ;, he said. Car every day founder Zhaiguang Long Figure / Ji Ke founder Huabing Figure 51 car / Ji Ke tick Zhongjie founder Carpool map / Ji Ke in April 2015, I and Song Zhongjie, Huabing, Zhaiguang Long talked twice, respectively, for a total combined more than 20 hours. It is somewhat dumbfounding experience, because it is simply a small Rashomon. Everyone wants to be the media interpreted as the largest and richest of the highest valuation that one. As for all kinds of rumors, it is everywhere: it drops to keep ticking cooperation, China Auto Rental talk in the car with 51 friends, Uber being contacted slightly ride it, easy to ride with which several have come into contact with it, 360 represents Carpool want to vote it \u0026 hellip; \u0026 hellip; I do not know since when, the new normal this secret confusion and uncertainty, seems to have become entrepreneurs. As of early May, it was confirmed that the situation is this: ticking carpool got called a C $ 100 million round of financing. At the press conference on May 6, the business scale open 400 million users, 300,000 vehicle owners, 13 cities, 300,000 single day. These numbers are still considered to be water, but at the same time, the current tick ride indeed been recognized several Carpool the largest. 51 cars and every car followed. They do not think and tick carpool gap has not catch up large proportions. With Huabing saying, \u0026 ldquo; Just throwing money at the next, it is easy to get to the volume \u0026 rdquo ;. Thus, it took a year to a year and a half before admission drops quickly, the three typical ride startups have all arrived C round vent. Some investors and entrepreneurs are not good for them. An unnamed investors, said: \u0026 ldquo; This is not a good business opportunity. We have quick drops and Uber two giants in front, whether up or down, would be very difficult. Investors always concerned for the bulk, so their next round of financing will be very difficult. \u0026 Rdquo; Haro often accompanied by the founder of Wynn to do is type in the field of public Great trip. A year ago, he was concerned about one ride, but did not start. His argument is: \u0026 ldquo; First, there is no barrier, drops to how Air Jordan Fusion to do, a price war, would not be without a fight? Second, there is no business model, how to make money? \u0026 Rdquo; there are also some investors and entrepreneurs are optimistic. Innovation workshop partner Wang Hua said: \u0026 ldquo; This is a great increase in the market, so there are many opportunities for change. Eachnet year have 90% market share, but to no avail, because it was the electricity business market is so small, incremental space behind the infinitely greater than the stock. Now travel market is the same, there are still variable, because the incremental back stock than it is now also much larger. If you say that the overall potential of the market has been excavated to 30%, the incremental back stock, but is now only two or three times, then in this case, the monopoly even if a lot of mistakes, it will always be a monopoly . But you want the entire class rental market, and now national figures are added together, it is nothing less than a million single-day \u0026 hellip; \u0026 hellip; light Beijing needs a place, there is millions of the order. \u0026 Rdquo; \u0026 ldquo; This is an absolute lack of market supply market. \u0026 Rdquo; he said, \u0026 ldquo; we have to survive space, it is still go down to rise. Of course, the window period would quickly shut off. \u0026 Rdquo; there are some prudent sophisticated investors, they have quietly shut the door. Ran Wang said: \u0026 ldquo; recently I have here two large hedge funds, they judge over, we have decided to temporarily no longer cast O2O market. The most representative is O2O travel, doing the first, the fastest growing, it is also the largest, but also hundreds of millions of dollars to burn herself not to play, so do not even worry a little market. They can really impact the taxi industry, to bring convenience for the people, but because China Big Three, the Big Four Internet pattern, resulting in many of the healthy development of the industry could not be healthy development in China. \u0026 Rdquo; diametrically opposite point of view so much, this can explain one thing: in a world of variable and uncertain market, to determine the future becomes more difficult, and the test of time thinking to the CEO. Carpool three companies \u0026 ldquo; \u0026 rdquo ;, interior of every car on the left, upper right 51 vehicles, lower right tick Carpool map / Ji Ke is that we should have dug a tunnel in 2015 with the New Year, everyone did too Ok. First New Year's Day just past, Beijing traffic enforcement departments thorough investigation of the car for a while. He hastened to do another round of policy interpretation. Then on Valentine's Day, drops and quick merger was announced. What does this mean, is it in the past year have Bust it? Then to the New Year's Eve, in the vertical swirling micro letter in a red envelope, move up to a year to pay the entrance of the dispute be settled. That is to say, several mobile travel scramble to pay for entrance App strategic mission has been completed. Since February 20, the amount of people at a single Uber began to rapidly soared. After the Spring Festival, China Auto Rental announced massive subsidies to bring back car market. Then, they pass a burst of Uber easy to merge the false information. Look at this endless, really tired fast enough for these entrepreneurs. Because of this frequent and significant changes in the industry, enough to cause the loss of all sense of the strategic plan well in advance. Plainly, the game everyone is abused, while others involved in abuse. \u0026 Ldquo; not to mention toss back a month, that is to toss back a day, it would have to suffering \u0026 rdquo ;, 翟光龙 he said. He seemed ready to toss in the preparation. Opened the first day, he called the backbone of the team meeting, he announced that next month, the company's strategic task becomes overwhelming thing: burn. Almost simultaneously, his opponent Huabing a meeting to announce his overwhelming task: to recruit people. After the Spring Festival to the end of April, the rapid growth of 51 vehicles from the original more than 70 employees to 170. Then, after three days, however, this figure has turned into a 180. Huabing said: \u0026 ldquo; our day today on the entry of the three Directors: test director, customer service director, government relations director. \u0026 Rdquo; burn it, he did not fall. Sources said that 51 vehicles a month in the past burned 20 million. It is said that after burning pieces a month to get the money fast has exceeded $ 100 million. As ticking carpool, almost every weekend, they have people in the office. Song Zhongjie put all the focus was on the scale of financing talks above. In this \u0026 ldquo; abnormal \u0026 rdquo; the O2O industry, for two weeks the number is beautiful, directly determines the valuation of your next round of financing. Financing, this is an urgent issue for Zhongjie it. Drops quickly appeared to be coming, 51 and every day as early as mid-April from Baidu announced the C round of financing, he must prepare enough for the tick adequate forage. In fact, in January ticking just close off the B round from easy car network of $ 20 million. However, when the tick group failures to tell him to go find the money until the money when it may be too late. In fact, for everyone else as well. In fast enough enclosure, then promptly raise enough money, enough of the money, it is the entrepreneur who spend the next two hundred percent effort to deal with. In a no technological barriers, increasing marginal returns, information transparency perfectly competitive market, which is also recognized as a unique style of play. In early April, when founder Huabing find and easy to Hang Zhou car, ask him: \u0026 ldquo; you are in the top car with pieces played, I now have to face drops, and can point to the experience? \u0026 Rdquo; \u0026 ldquo; Hang Zhou told me, drops by the Texas poker tactics. He is a great player, enough chips on hand, he will at all costs, you hit cleared up. For instance, you have got one pair of A, I only have a 3 and 4, all in all my desktop chips do you dare? Behind the event is a straight, you're done. Because you only get one chance, he can play five, so the probability of his winning big. \u0026 Rdquo; 2015 In the spring, we found that protracted interview, filled in the short-track O2O group of entrepreneurs in the middle of emotions, in addition to excitement, is confused. To put it plainly, they face a zero-sum game. A practitioner with the words: \u0026 ldquo; if only to provide more efficient and low-cost travel, then the next addition to the price war as well as what? China Business In addition to this, what else Kids Nike Trainers can provide value? \u0026 Rdquo; face drops are likely to come soon cleared tactics, Huabing and Zhaiguang Long did the same preparation \u0026 mdash; \u0026 mdash; and Baidu alliance. Say, 51, and every day the two companies really interesting because they Series A, B and C round investors wheel are exactly the same, namely, innovation workshops, Sequoia Capital and Baidu. Among them, the emergence of Baidu is indispensable. As we all know, Baidu is not necessarily to how the trip but would vote for it since Uber2 billion, will never give up on Baidu map layout applications. Besides, Baidu is not an ordinary investor. It is the kind of the richest investors. $ 2 billion a year the company earned the right to speak it in the next round of financing and resource mobilization can control is far greater than those raising $ 200 million in VC. So, faced with the double attack drops quickly and the people of Uber, Huabing and looks a bit like a pair of \u0026 ldquo; \u0026 rdquo ;, loser selected as the critical path. They are like the US drama 'Prison Break', make an inappropriate analogy, this is like the same time they dug a tunnel below the guardhouse, pushed covers a look, oh, oh So you are here. Baidu is the guardhouse, is that they may escape to the gap. However, there are still not satisfied with the place Zhaiguang Long. In any case, he still insisted that every day, do their own car and tick carpool absolutely not the same thing. \u0026 Ldquo; In addition to alliances, but also to make the difference, two things must be done simultaneously. Disclaimer: The author Lei Xiaoyu, editor Wang Ji, the article is original, i horse copyright, For reprint please contact zzyyanan authorization. Unauthorized Bhd.