Contemporary Marketing
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Contemporary Marketing
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Amazon Business : For business-only pricing, quantity discounts and FREE Shipping. Register a free business account Hardcover: 768 pages Publisher: Cengage Learning; 17 edition (January 5, 2015) Language: English ISBN-10: 1305075366 ISBN-13: 978-1305075368 Product Dimensions: 9.2 x 1.2 x 11.2 inches Shipping Weight: 4.1 pounds (View shipping rates and policies)
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Book Description
CONTEMPORARY MARKETING, Seventeenth Edition, is the proven, premier teaching and learning resource for foundational marketing courses. The authors provide thorough coverage of essential marketing principles, exploring all components of the marketing mix, and providing practical guidance to help students prepare for successful marketing careers. This trusted text continues to grow stronger with each groundbreaking new edition, preserving what has made previous editions perennial best-sellers, while adding innovative new features and up-to-date information on current trends, topics, research, and best practices in this ever-evolving field. Because it is so technologically advanced, student-friendly, instructor-supported, and more relevant than ever, CONTEMPORARY MARKETING, Seventeenth Edition, remains in a class by itself.
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