pdf free Global Marketing ebook
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pdf free Global Marketing ebook
Author : Douglas F. Lamont
Pages : 597
Language :
Release Date :1995-11-1
ISBN :1557864934
Publisher :Blackwell Publishers
This text represents a contemporary vision of how students will see the global marketplace in the future. Using an innovative three-scan framework (competitive, environmental and marketing), it synthesizes both traditional analysis (country risk and company tactical marketing mix decision-making) and non-traditional analysis (political, technological, cultural and marketing strategy factors).
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