Ensure your website looks the part

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Trends adjusts search data to make comparisons between terms easier. Each data point is divided by the total searches of the geography and time range it represents, to compare relative popularity. Review sites should also be considered in link building campaigns. These are the sites where your customers write about their experience with your products/services. Like most SEO professionals, nothing wrecks my digestive system more than an organic traffic drop with no apparent reason. Standard engagement behaviours on SERP results, such as click-throughs and time on page, can be an indicator of freshness and relevance. It’s no coincidence that the highest-volume keywords also tend to have the highest amount of competition, and of course, the higher the competition, the harder it’s going to be to rank for that keyword.

What are sitelinks?

More and more we are seeing the use of keyword clustering from sites that are making it beyond the scope of mediocre search results and traffic margins. Readability has never been more important. If you’re not familiar with this term, it refers to how easy a piece of copy is for the average reader to get through. If you’re not blessed with excellent writing skills, outsource this job to somebody who is. With 75 percent of companies currently increasing their content marketing budget, it’s apparent that content can no longer be treated as a part-time job. Outsourcing content creation to dedicated writers allows for consistent, high quality publishing, fresh perspectives, insight into best practices and better leveraging of resources. Analyzing content alone is not real SEO. Making a deliverable look pretty for a client is not SEO. Starting a mobile strategy will take time and work, but the payoff is worth it as more people will continue to search and browse the web on their mobile devices.

Use Hyphens To Differentiate Words In URL

Visual content is more important than ever. It manages to supplement text in the best possible way (or even to replace it) and it certainly can affect SEO. By performing Search Engine Optimization on a website, it is possible to make that website show up more often in search results, as well as higher on the list of results given when search engine users search for similar stuff on those various search engines. If your current website isn’t using HTTPS then you should start scoping out a migration. There are many reasons why SEO is an important part of your marketing strategy. Guest articles are a good way of improving your branding and getting high-quality backlinks. This area of offpage optimization has more to do with editing and PR. So you should look for publication channels that would be a good fit for you to write guest posts. By putting out content, not only does it help you create brand awareness, foster relationships with customers and attract new ones, it also helps you stand out from the competition.

See how your site looks to Google

We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Fundamental search engine optimization never changes. You only have three things to work with: content, links, and measurement." Your URL’s should include your main keywords, but make sure you keep them short and friendly. Try to limit the number of characters as much as possible. To bestunderstand your backlink profile, it makes sense to look at a few top level KPI’s such as the referring domains and IP’s, the country from where the backlink is coming from, and the Top-Level-Domain. If you’re thinking about using a CMS plugin that automatically hyperlinks a certain word every time it appears on your website (i.e. like Wikipedia does), I’d suggest refraining from doing so unless you’re a relatively big brand or if it makes complete sense from a UX perspective. Write legible, readable copy, and treat the meta description as if it’s an advert for your web-page

Should I start with a blog?

Similar to writing an outline for a large paper, put some thought into what the main points and subpoints of the content on the page will be and decide where to use heading tags appropriately While you can’t always control who links to you, successful SEO often includes promotion and outreach. This includes reaching out to other sites, influencers, and bloggers in your industry to check out your content and hopefully share or link to it. In a Searchmetrics 2016 study into ranking factors, there was an “extremely high” correlation between social signals and Google rankings. However, this couldn’t be accredited to the algorithm, but rather to the “overlap between brand websites performing strongly in social networks and being allocated top positions by Google.” SEO-friendly content writing is not just about pandering to your audience with content that is splattered with keywords. Structured data, sometimes referred to as schema markup, are codes which are added to websites to provide search engines with in-depth information about your products, your business offering, prices of your products, location-based offerings and much more.

Ensure your website looks the part and that it’s easy to use

Link Building is arguably one of the easiest steps to Search Engine Optimization, since links don’t really need to be written or phrased in a certain way. A site’s age has an influence on that site’s ranking. A site that has been around for a long time can be seen as more reputable. Plus, it gives Google a background in determining a site’s trustworthiness. Basically, site age lets Google know your site is legit. Links are integral for connecting each piece of content, ultimately leading to a potential sale. If you are not a regular monitor of your blogs, it’s better to make all your comments a no follow, or else you might breach Google’s terms of service. If anyone guarantees you page 1 ranking on Google within a three-month timespan, run for the hills.