Keyword research is one of the highest return SEO activities that is essential for your marketing success. Try to vary the lengths of your posts a little. This again looks more natural and suggests to Google that you’re not following a strict ‘formula’ of any kind! Google’s shifts and tweaks on ranking algorithms are happening more often. What you’ve learn from an SEO competitor analysis may no longer be true after a couple of months. Competitor analysis in SEO is great for getting valuable insights, but it won’t give you a remarkable boost unless you also provide unique value to your visitors. So keep an eye on your competitors, while constantly working on ways to improve UX on your site. Many people don’t pursue backlinksfrom Wikipedia because they’re all “nofollow” links, which means search engines like Google don’t count them as positive trust signals for your website. Google is better at working out what a page is about, and what it should be about to satisfy the intent of a searcher.

Optimize for Yahoo, Bing, and Others

Avoid thin, insubstantial content, duplicate content and of course spammy-looking keyword stuffing techniques. Users searching for your site on Google might not necessarily want to land on your homepage. User experience is important to search engines and one way they determine this is based on how easy it is to get around the site or the navigation. Use 3-4 internal links on each page, but make sure they are incorporated naturally within the body of the text. Don’t put lots of links in the footer or at the end of your content. Google will penalize you for this. On page SEO refers to the optimization of a website’s on-page elements. This includes the way a website is structured and coded, as well as its content. As a webmaster, you have complete control over your on-page elements so putting the time into getting them right is important. For many businesses the goal is to get their business to position number 1 on Google, but did you know that there’s a new top spot on Google called position zero. You’ve probably noticed these results but maybe not understood them properly. Position zero is all about using featured snippets to give an informative answer to a user’s query. It’s not uncommon for the results that are further down the first page listings to be featured in position zero.

Optimize Social Share Image Settings

It’s not enough these days to create a website then sit back and wait for your customers to find it. As 80% of UK customers use Google to search on the internet, it’s vital that your site is optimised to meet Google’s search engine criteria. This is known as Search Engine Optimisation or SEO. It’s generally accepted that using copyright notices and legal disclaimers can be seen as a positive sign by Google as these will make your website look more professional and more like a ‘real business’. With a good education, you can learn how to weave SEO best practices into your website. You can perform DIY SEO if you have the right education and you get yourself on the right path. Backlink indexing is important for SEO. An SEOstrategy that builds your website’s relevancy and authority in the desired geographic area will ensure the site will be visible for a variety of search phrases. This increases the number of opportunities for your website to be seen among results. Most modern SEO agencies will continue to proclaim that "content is king" (and in my opinion, it truly is). But being king is nothing without a kingdom. Like a tree falling with nobody around to hear it, good content with nobody around to read it is useless.

IncludE benefits in your subheadings

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "Use your website to communicate your value proposition and your general marketing messages (known as “high-level messages”). If there is one page which should be optimized for generic keywords, it is your homepage." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! Any time Google opens up the vault and gives a peek inside the mountains of data it has at its disposal, marketers would do well to pay attention. Starting a mobile strategy will take time and work, but the payoff is worth it as more people will continue to search and browse the web on their mobile devices. When determining the value of a keyword topic it’s important to understand what it will take to drive traffic for that keyword. A handy thing to know when you are acquiring links from other sources is the difference between follow and nofollow links.

Is Keyword Research Still Relevant?

Google scores ‘fresh content’ that’s updated regularly in a different way to a news article that doesn’t change. Focus on publishing compelling, quality content that is uniquely different and more valuable than anything else out there. That usually means it’s long-form content. Your online presence goes way beyond your site. The problem is that we tend to forget how our online footprint may extend to all the different platforms we may try out at some point and then abandon. A webpage’s loading speed is very important for its ranking. Users don’t want to spend time waiting for a page to load; they want to see your content immediately. Webpages with high loading times have high bounce rates, and high bounce rates often result in poor rankings. SEO projects require forethought and planning to obtain the best results, and SEO needs to be considered during, and incorporated into, all stages of a website development or redevelopment project.

More than 80% of internet users use search

By limiting your SEO efforts to Google, you might be missing out on some great opportunities for small business growth. With all that said…SEO is still all about content and links. Without amazing content, you’ll never get links. And without links, you won’t crack the first page. SEO today is increasingly driven by natural language search, that is, people doing searches that are more like normal questions than two or three keywords. If your products or services are good and you have a solid marketing strategy, you will achieve both PageRank and customers. If, on the other hand, you do anything to piss Google off, you can forget about traffic coming in via search, and I wish you the best of luck! Organizations should take many factors into account when pursuing an SEO strategy.