Trust, Social Relations and Engagement: Understanding Customer Behaviour on the Web
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Trust, Social Relations and Engagement: Understanding Customer Behaviour on the Web
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Amazon Business : For business-only pricing, quantity discounts and FREE Shipping. Register a free business account Hardcover: 258 pages Publisher: Palgrave Macmillan; 2012 edition (July 31, 2012) Language: English ISBN-10: 0230391249 ISBN-13: 978-0230391246 Product Dimensions: 6 x 1 x 9 inches Shipping Weight: 15.5 ounces (View shipping rates and policies)
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Book Description
Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'.
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