Amazon's e-books are already available on the iPhone. Users who want to access titles can download the Kindle app and buy books from Amazon's store. But Bezos wants to do more. He believes that the path to success is through sharing e-book technology with competing hardware makers.
"The device team has the job of making the most remarkable purpose-built reading device in the world," Bezos said at the conference. "We are going to give the device team competition. We will make Kindle books, at the same $9.99 price points, available on the iPhone, and other mobile devices and other computing devices."