ラジオビジネス英語 Lesson（54）7月11日(火)
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On approach to young generations
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Which generation does the London HQ think they should focus on first?
-The general consensus was to focus on millenniums first.
What does Ron say they absolutely need to know about today?
-We definitely need to be knowledgable with the next wave of micro wineries.
esoteric 難解な
Intended for or understood by only a small group, especially one with specialized knowledge or interests: an esoteric philosophical doctrine. =>t mysterious.
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In the long term, we need to reach out to the younger demographic. Did you have any discussions regarding this?
- Yes. The general consensus was to focus on millenniums first but plant seeds early for generationZ. Tradition isn't everything for them and they are venturing out from French and Italian lavels. They look for more esoteric wines from less-wellknown regions throughout Europ and beyond. What alternative locations to France or Italy specifically?
-London is struggling to focus on certain locations. I saw customer aged around 30 in our shop at HQ saying I like the traditional wines you recommended but I want to try something with a backstory, someting I can be a part of. So start ups with a feel good narrative.
-That makes sence. I guess the well-know winaries are easy to find on the internet. We definitely need to be knowledgeable with the next wave of micro wineries.
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reach out to
millenniums
generationZ
venture out
esoteric 難解な
feel good => a feel good movie
knowlegeable
esoteric 難解な
[ˌɛsəˈtɛrɪk]
Intended for or understood by only a small group, especially one with specialized knowledge or interests: an esoteric philosophical doctrine. =>t mysterious.
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In the long term, we need to reach out to the younger demographic.
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reach out to...
The charity's reaching out to the families who need support.
What are the most effective ways to reach out to local communities?
approach ... for...
Shall we approach the local government for incentives?
engage 気を引く
The advance sucsessfuly engaged consumer's interest.
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Wellness base tourism is considered trendy among Millenniums who are conscious of fisical and mental health.
This is part of a wider trend of younger tourist seeking sustainable tourism that supports the local comunities and the environment.
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Most millenniums consider themselves digital natives and are heavily influenced by social media. They have a sense of trust in experts or influencers that they've never met in person, perhaps more than thier acquaintances in real life.
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ラジオビジネス英語 Lesson（53）7月10日(月)
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Report for the wealthy market
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What doese Lisa say is the reason the luxury wine market is booming?
- The luxury wine market has remain vibrant. As rich people got richer during the pandemic, they spent more money on wines for drinking at home.
The London team thinks the market is going to be relatively strong, and what is the third reason for it?
- First, people has started dining out and drinking more wine.
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Now could you share what do you discuss with your colleagues in London, and your finding there?
- Sure, perhaps I should start by touching on our traditional Luxury market and then move on to new trends. Would that be OK?
- Yeah, that's fine. To summarize, the luxury wine market has remain vibrant. As rich people got richer during the pandemic, they spent more money on wines for drinking at home. Investment en primeu is rising too.
- OK. What are the implications for the market going forward? Life is returning back to normal. And inflation is creeping up.
- They think the market remains relatively strong. First, people has started dining out and drinking more wine. Second, wealthy people are less affected by infration. Third, wine is a good investment alternative in an inflation period.
-Um... I see. It all sounds very optimistic.
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touch on
vibrant
en primeu 先物買いの
implication(s) for
creep up
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What are the impricatons for the market going forward?
-ー--
imprications 将来的に及ぼす影響
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What impricatons does this merger hold for your future business?
This new law would have profound implications for the automobile industry.
*profound 重大な・奥深い
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ramification(s) 予期せぬ結果・影響 (派生する)効果，結果/ 分岐
As yet, it's difficult to foresee the ramificatons of the trade agreement.
impact
A transfer to Mumbai had great impact on my life.
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California is a state that accounts for the majority of EV sales in the US and Silicon Valley is the capital of venture investment in the automobile sector. Believe or not, pople above a ceartain level of income are said to prefer American electoric cars to luxury German gasoline cars.
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I visited a couple of hospitals in Bangkok that are popular destinations for medical tourism. The international accredited hospitals have a system in place to provide medical tequnology, nursing care and arrange of multilingual services to accomodate foreign patients. I think Thailand is one of the leading nations in this industry and there's much for Japan to learn.
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ラジオビジネス英語 Interview（2-5）7月7日(金) TomMayse
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What was the traditional view of a strong leader?
- It was someone who had all the answers.
In the knowledge ecconomy age, what kind of strong leader do we need in the first place?
-We need strong leaders who can leverage the diversity of their teams.
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So.. uh.. speaking of leadership, you are as a leader you don't always have to show strong leadership. Could you elaborate a bit more on that?
- So I think first I need to say that I believe in strong leadership. Maybe the definition of strong here is different. So I think the traditional view of strong leader was someone had all the answers. Maybe was someone who ruled or led that team in a command and controled way. And this way of leading was effective maybe twenty years ago, thirty years ago in the manufacturing age, where the issues we are trying to solve were more simple, and where it's possible for the leader to have the answers. I think now in the knowledge economy age, it is impossible for the leader to have all the answers. In fact I think lots of challenges we are trying to solve. We don't even have a solution. So, for me, in this age, strong leader first of is a leader, you can leverage the diversity of their teams. You can leverage the different perspectives, the ways of thinking with the team and elicit the ideas from them so that as a team they can come up with optimal solutions to the challenges we face. I also think in this age another key facet of a strong leader is a leader that can constantly evolve, can constantly learn. Because our situation is constantly changing because the external environment is constantly cahnging we need leaders who can continually update their mental models, their ways of thinking. So maybe their past experiences in success are no longer appricable today. So they need to be able to unlearn to maybe forget about how they did things in a past and instead learn new ways of doing things.
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in a command and controled way 指揮命令系統の元
knowledge economy => ナレッジエコノミー
The knowledge economy involves intangible information and ideas that drive the economy with scientific, technological or creative advancements such as IP or interectual property knowledge economy is also known as knowlege based economy.
leverage 活用する
To use in an effective way. To use something for gain. To use in a way where the person will have the apprehend.
perspective
elicit 引き出す
To obtain. To draw, bring or pull something out from someone such as to response. Mr. Mayse talks about how leaders elicit ideas from their teams meaning that the team was capable of producing those ideas but he had to use leadership skills to draw those ideas out.
optimal
The best. The best for given situation. Using or doing something in the best or most productive way.
facet 側面・面
evolve
applicable
To be relevant. Appropriate for a situation. Mr. Mayse talked about past experiences with success being no longer applicable today. meaning that those experiences do not have the same application or relevance today.
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You are saying the leaders are expected to remain strong but also to recognize diversity, be ready to learn and be flexible to the changing times.
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If you had to name an ideal leader among the world's political and business scenes, who would it be?
political and business scenes
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we need leaders who can continually update their mental models, their ways of thinking.
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ラジオビジネス英語 Lesson（52）7月6日(木)
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打診をうける
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Lisa is being chased after business trip.
She received a request emal about Japanese wine from Daniel. the CCO in London HQ.
How is he explaing to share the information to cc everyone involved?
How did he ask about the request?
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Subject: Japanese wines for European clients.
Hi Lisa,
It was nice to see you in London. As Ron may have informed you, I'm contacting you directly about the subject matter. I'm ccing Emily and Ron to keep everybody in the roop. Wnile you were here we talked to about the possibility of selling Japanese wines in Europe and we'd like to go ahead with that. As you know, wealthy Europeans tend to stick to old world wines, mainly Burgundy, Bordeaux. It maybe wise to market Japanese wine in conjunction with popular Japanese cuisine. As for Japanese wines what regions or brands would you recommend?
Many thanks
Daniel
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cc => be ccing << carbon copy
keep ... in the roop 除法を共有する
old world wines
-----Lisa concludes with the following words.
I look forward to the day Japanese wines would be displayed in the wine shop at HQ.
I can't wait to see Japanese wines to be displayed in the wine shop at HQ.
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Hi Daniel,
Thank you for showing me around during my London visit. I'm please to hear that you decided to go ahead with it. I think the idea offering Japanese wines that go with Japanese food mekes complete sence. I'll discuss with Ron and Tokyo team regarding our recommendations. I look forward to the day Japanese wines would be displayed in the wine shop at HQ.
Regards,
Risa
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Hi Lisa,
No need to rush. As long as we get some kind of list by the end of the month, it should be OK. Once the London marketing team has a better understanding of Japanese food and wine, we can then proceed with Emily's long- awaited project, marketing Europian wine to traditional Japanese restaurants in Tokyo. Looking forwart to the list.
Daniel
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打診
feel out
-To carefully and cautiously try to gain knowledge of something.
-To indirectly try to learn someone's viewpoint or opinion.
sound out
-to question (someone) in order to discover (opinions, facts, etc)
-To try to ascertain or gauge someone's knowledge or opinion about something
- to try to find out what someone thinks (about something).
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ラジオビジネス英語 Lesson（51）7月5日(水)
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How would Lisa describe the performance of Thomas ?
-She commented that he is dedicated to keeping wines in a perfect environment.
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What did Ron say about the system for customers to buy a fixed amont worth of wine each month?
-Ron said that there is a risk of fluctuations in value
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How was the warehouse in Guilford?
-It was stunning. The number of customer wines we hold was one thing. But the attention to detail that goes into storing them was another. Tomas, the warehouse manager, is dedicated to keeping wines in a perfect environment.
-Oh yes. Tomas is pround of his job. He can seem traditionalist at first grance, but he's constantly searching for new ways to store wine well.
- Yes. With such a legacy resting one's laurels can be tempting.
-Anything else strike your interest?
I guess the membership system, where customers buy a fixed amount worth of wine each month was interesting.
- Um.. like instalment savings in a bank. Unlike the deposits there is a risk of fluctuations in value, but it's a good way to combine a hobby with practical gain.
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traditionalist
rest on one's laurel 現在の栄光にあぐらをかく
laurel [ˈlɔrəl] 月桂樹
not rest on (one's) laurels
To continue putting forth effort, trying to innovate, or working to advance one's career or status instead of relying on one's past achievements or accolades to remain relevant or successful.
rest on (one's) laurels
To stop putting in effort, trying to innovate, or working to advance one's career or status and instead rely on one's past achievements or accolades to remain relevant or successful.
tempting
The cake looked tempting, but I'll leave it for today.
strike one's interest
installment savings 積立貯金
fluctuation
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He can seem traditionalist at first grance.
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at first grance
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At first grance the issue doen't seem so complicated.
At first grance it looks like an ordinal building.
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on the surface
- when you consider the obvious things, and not the deeper, hidden things:
On the furface, Sophie desn't look so upset.
on the face of it
-As it seems; superficially; based on what is known.
On the face of it, it's clear who is responsible for the incident.
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The advanced automation system at the warehouse in LA was impressive. It enables next day delivery anywhere in the world, solves the sfaff shortage issue and reduces the risk of injury to employees. The power of robots and AI is simply phenomenal.
* anable
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The scale of the construction site was overwhelming. Taking care of the staffs helth including measures against heatstroke seems to be an important issue. I feel pround to be part of one of the biggest aviation projects in the middle east.
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ラジオビジネス英語 Lesson（50）7月4日(火)
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How did Lisa feel about the office environment?
- She found the work environment to be flat and open. Management and employees seem very close.
What did Ron comment bout the work environment?
- It's a freindly and family like atmosphere where you don't feel much hierarchy.
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How did you feel about HQ's overall work environment?
- I found the work environment to be flat and open. Management and employees seem very close. The executive often came to the employees' floor to chat.
- You are right. It's a freindly and family like atmosphere where you don't feel much hierarchy. For better or worse, WCS is a small family run company. You seemed to have a lot talk about with Daniel and Emily.
- Yes. I didn 't expect them to take that much time for me. Daniel welcomed to me on my frst day at HQ. And Emily took me to the warehouse and Guilford.
- They did. I think Emily enjoyed your company. Being part of the Willson family, she's an easy target in a nepotism debate. I think she needs a colleague in a more neutral position. Free of the internal politics of London HQ.
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hierarchy [ˈhaɪˌrɑrki]
hierarchy [ˈhaɪəˌrɑrki]
family like
hierarchy
for better or worse
family run => run 経営する
enjoy one's company => company 仲間
nepotism 縁故主義・親族東洋
=> favoritism えこひいき <> nepotism 身内をえこひいき
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For better or worse, WCS is a small family run company.
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For better or worse, this is the contry I chose to settle in.
For better or worse, we are living in the globalized world.
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both good and bad
The new procedure is both good and bad.
in both a good and bad way
We need to stick to the original plan in both a good and bad way.
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What surprised me on my US vist was that high level of interest in mindfulness among HQ's employees.
It has gained popularity ever since it was recognized as effective way to impluvement of health. It's even included in HQ's welfare probram.
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The main concerns of Thai natinals working for Japanese companyies are said to be language, communication, and cultural differences. Making Japanese requirement appears to be a bottle neck in attracting talented people. This is not to say Japanese language skills are irrelevant, but it shouldn't be a probrem as long as they speak English.
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ラジオビジネス英語 Lesson（49）7月3日(月)
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What is Ron going to do after hearing the report from Lisa?
-He will be able to discuss their future strategy with Daniel in the coming weeks.
What does Lisa say about the difference between talking in person and online?
- When we meet them in person, you get to know their personalities and the ways of thinking through casual conversation.
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So Lisa, I'd like to hear about your trip to London so that we will be able to discuss our future strategy with Daniel in the coming weeks.
-Alright.
-First. I want to say thank you for giving me the opportunity to visit London HQ. It was really worth visiting. I was able to talk to people from different areas including marketing, sales, PR and warehouse management.
-You are welcome. You know, getting to meet the colleagues you normaly communicate with via email and phone is an important process when embedding oneself in any given organization.
- It really is. With emails and phone calls we mostly talk about workrelated issues. When we meet them in person, you get to know their personalities and the ways of thinking through casual conversation.
-Exactly. That's the point of taking the trouble to go on a business trip.
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In the coming weeks 今後数週間のうちに
=> in the coming week 来週
warehouse management
via => I flight to Rio de Janeiro via New York.
embed oneself in に溶け込む、入り込む
embed 組み込む・はめる
given ...
take the trouble to..
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That's the point of taking the trouble to go on a business trip.
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take the trouble to ...
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Thanks for taking the trouble to come all the way from Osaka.
Thank you for taking the trouble to put together the list.
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make the effort to...
Thank you for making the effort to preper the slides.
go out of one's way to...
Jane went out of her way to see me off at the airport.
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It was good to talk to Bob.
We've been in touched by email and online, so it didn't feel like we met for the first time. We've often talk about our personal lives. So when I saw pictures of his family on his desk, I felt as if I've met them before.
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Staff members from the finace department threw me a welcome party. The place was typical Vietnamese foods stall, which I would have been a bit hesitant to go to on my own, but the food was excellent. Now that we know each other I think it'll be easyer to work together in the future.
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ラジオビジネス英語 Interview（2-4）6月30日(金) Tom Mayse
In terms of learning, what have Japanese companies traditionally invested in?
-They have traditionally invested a lot in learning and development of their employees.
In global companies what is learning focused on?
-It focused on driving business.
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Then, in terms of learning, I think Japanese companies have traditionally invested a lot in the lerning and development of their employees. I think sometimes it, it can maybe it came from certain welfare and benefits approach. So learning is a benefit as maybe a nice to have rather than learning as a business driver. Something that really is essential for achieving business goals. And the quality of the Japanese learning programs is really very good. The programs and trainings that I've worked with are very well thought through, lots of attention to detail, and there is lots of them, like I say, there is a lot of resources directed there. And on the other hand, we have learning in global companies., which I would say is more focused on driving business. So if you wanted to start a new training program for example within a global company I think you get more questions around, OK, what is the business value we are trying to drive here? We're not just doing lerning for sake of it, as a nice to have. We need to answer the question in providing this opportunity, this learning opportunity. What's the business outcomes we trying to drive, and how does that link to our business strategy. So I think that is maybe one difference between sort of learning and development in Japanese companies and global companies.
-Aha, while it maybe dengerouns to generalize too much, there're definitely tendencies. Global companies are more business driven than the Japanese companies.
-Yeah, I think when it comes to, to learning and development I would say so. Resources are also more maybe more limited for learning, I think. Japanese companies have more resources and global companies maybe have less resources which means they have to be more focused in how they use them.
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Welfare and benefits 福利厚生
nice to have
Something that is better to have but not completely necessary. A kind of luxury or added benefit, but not mandatory. Something somewhat would like to have. The oppositon of "nice to have" is a "must have".
business driver
Something that drives a business or contribute to a business's success and profit. Something necessary for business to survive. And this can vary depending on the business.
be thought through 考え抜かれた
If someting is thought through, it's been giving carful consideration and thought about in depth. To think something through means to think about something carefully from all possible perspectives.
attention to detail
Thorough, meticulous, leving no stone unturned, detail oriented. Attention to detail means that all of the details have been thought about carefully, even a small minor things. For example, her intention to detail halped us find a major accounting error. Thank goodness she's on our team.
for the sake of
For the purpose of, in order to. Having something as a motivation. Mr. Mayse said that learning is not just for the sake of having it as a nice to have, meaning that it's not just for the purpose of being added benefit.
outcome
Result, a consequence or effect from something. And the example would be voting has closed but we won't know the outcome of this ection until Friday.
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In terms of inhouse educational programs, I think Japenese companies may have good learning opportunities.
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I have the impression that foreign companies focus more on external training. What do you think?
* むしろ more
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ラジオビジネス英語 Lesson（48）6月29日(木)
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The customer had a large number of bottles and they were meticulously maintenance.
Warehouse manager is passionate and treat each wine with care.
On the way home, Emily took me to a famous hotel in Richmond for an afternoon tea.
We have a meeting at the head office tomorrow.
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What is the impression of the warhose manager described?- passionate
As for the afternoon tea, which Lisa's word is expressing how she feel about it?
- kindly took me... ?
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Subject: Visit to the warehouse in Guilford.
Hi Ron,
Today Emily drove me to the warhouse in Guilford. I was amazed at the number of the bottles they keep from customers as well as the miticulous maintenance. I enjoyed the conversation with the warehouse manager. He was very passionate. I belive it when he said he treats each bottle of wine as if it were his own child. On the way back to London, Emily kindly took me to a famous hotel in Richimond for an afternoon tea. Tomorrow, I have a meeting at HQ and I'll take an evening flight back to Tokyo.
See you soon.
Lisa
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Dear Lisa,
I think the warehouse tour was very infromative. That warehouse is a microcosm of WCS's history, company philosophy, and relationships with both customers and producers. I felt proud to be a WCS employee when I saw that warehouse. Safe journey home!
Ron
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microcosm 縮図,小宇宙, 小世界
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When I return to Tokyo, I will finalize the list for proposal.
* finalize
I'll put the final touches to the wine list for proposal upon my return to Tokyo.
* put the final touches to...
* upon + my return(noun) ～次第
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Hi Ron,
Sorry, I forgot to report one thing. I've spoken to Mr. Aoki at Mamarosa. And we've alomost reached an agreement. When I return to Tokyo, I'll finalize the wine list for proposal.
Regards,
Lisa
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追加で報告
It's important to make it clear that this is an additional email, so they don't miss the first one. So starting off with something like Lisa wrote or
I wanted to add something,
I forgot to mention this in my previous email or
I just sent you an email but I wanted to clarify something.
Mybe with a brief applogy.
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ラジオビジネス英語 Lesson（47）6月28日(水)
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What percentage of the world's vineyard area does organic vineyard acreage account for?
-Organic vineyard acreage acounts for around sixty percent of all vineyard land globally.
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What does Lisa suggest to do?
-WCS should take the time to look for sustainable wineries that produce quality wines.
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Organic and natural wines maybe the gateway to nonalcoholic wines.
-I think so. It may not be the right analogy but it would be like a petro car user having a go with a hybrid car first before switching to an electronic car.
-That's a good example. Organic vineyard acreage acounts for around sixty percent of all vineyard land globally growing at aroud ten percent a year. How would you interpret these figures?
-I would interpret them as still six percent. News headlines hea give the impression that organic and natural wines are about to take over the market, but that's not the case. WCS should take the time to look for sustainable wineries that produce quality wines.
-I'm convinced that now is the time to take this seriously. Nex time you are london would you like to go on a winery tour?
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gateway
analogy 類似・比喩
petro car
have a go やってみる
acre
acreage 土地・農地
account for
quality (adj) 上質の・高品質の
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account for ...
Organic vineyard acreage acounts for around sixty percent of all vineyard land globally.
That one mistake alone accounted for more than thirty percent of our losses that year.
Blagil accounts for about thirty percent of the wourld's coffee production.
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take up
Tennis takes up most of my spare time.
The desk takes up a lot of space.
make up
Handbags make up only a small fraction of the total sales.
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たとえる
Okonomi-yaki is the Japanese equivalent of pizza. Although the dough is more like a crepe than crust. Like pizza, it has toppings such as crisp cabbage, tempra flakes, bonito flakes and seaweed. But cheese isn't a must have ingredient.
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Japan's assistants to developing contries as based on the idea of teaching people skills so that they can stand their own. This is the same as saying that giving fish to people who are hungry is only a short term solution. They should be tought how to fish.
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ラジオビジネス英語 Lesson（46）6月27日(火)
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What did Emily notice about afternoon tea set menu?
- She noticed that there was the alcohole-free wine alongside the champagne.
What did Lisa suggest Emily?
- The first step would be to broaden the product range of organic and natural wines
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For the first time in my life, I got to enjoy the real afternoon tea. Thank you.
- My pleasure.
- So, let's drive back, shall we?
- Regarding the afternoon tea set menu, did you notice the alcohole-free wine alongside the champagne?
- Yes, I did. It reminds me of Daniel's comments yesterday. He said that nearly a third of pub-goers in the UK are now completely alcohole-free.
- Correct. How do you think we should deal with the situation?
- It's not an easy hardle to overcome. I don't think regular wine drinkers will suddenly switch to nonalcoholic wines just because they're healthier, though probably be interested in organic and natural wines first. If that's the case, the first step would be to broaden the product range of organic and natural wines.
- That's the natural opinion, I suppose.
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alongside
remind A of B
overcome
broaden
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It reminds me of Daniel's comments yesterday.
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remind ... of....
be reminded of ...
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s