Adidas presents the development of very unlikely is Nothing campaign.
With a renewed concept that encourages everybody to take step 1 in reaching their most unlikely, adidas launches Venezuelan not possible is Nothing campaign, primarily based on true stories of over 30 internationally famous athletes who triumphed over obstacles to hit their goals and be recognized among the best in their discipline.
'With this campaign we glimpse the sportsmen, not the goal, rather at an important point in his travels,' explained Eric Liedtke, Senior vice chairman of world promoting of the adidas brand. 'When you witness the victory, the end result is not always clear as to how they got there or what they needed to overcome in their path. By sharing the journey and, more especially, the challenges encountered along the path we get to a place that is actually electrifying and not regularly seen . We believe that by giving everyone a glance behind the scenes in the lives of these sportsmen, we are really encouraging them to try their own journey. '
To develop the campaign, participators tell their stories altletas'impossible' in your own hand-drawn illustrations and paintings. Each sportsman chooses a pivot point in his life and illustrates thru pictures and words that are then mixed to make the campaign on adidas forum.
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the results of this system is new text was made by inviting the sportsmen to pass some time in an art studio with a toy box of art composed of articles and permitting them to bring their stories in their own way. This happened as a result, a treasure house of material that consumers will see in commercials, posters, books, documentaries, exhibitions and even clothing designs, which bring to life the actual experiences of the athletes thru animations and static images made by others themselves at adidas forum.
The integrated campaign was launched concurrently at the global level and includes twenty-one TV ads, fifteen documentaries, one feature film, backstage, print, outside big scale as well as exclusive digital content can be found at . In Venezuela, this campaign is the biggest this year and will attend local and cable TV, cinema, print, web sites, advertising in major malls in the country and activities of the shops with a period of two months the first half and a quarter in the second half.
The concept of the global campaign was made by 180/TBWA in 2004, which in its early days revolved around Muhammad Ali, sportsmen who today join the likes of Gilbert Arenas, NBA star basketball player, Yelena Isinbayeva, the first girl in more than five meters jump and pole vault world record holder, nineteen, and the famous footballer David Beckham who explains how he managed to beat death threats from fans after the FIFA World Cup in 1998.
The campaign was launched worldwide on six March 2007, thru integrated global action on TV, online, retail and media.
adidas has a long history of challenging the impossible. The essential nature of adidas message was, and remains [*CO]'Impossible Is Nothing'.
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