The exhibition room this year was in line with the topics presented and discussed during the days of ad:tech Tokyo. As in previous years there were a range of solutions and products aligned with the need of proactive action that help run digital platforms.
Marketing in the digital world has become an incredible mesh of granular tasks that if not planed and run carefully can become an incredible time consuming venture.
This year we have seen many companies offering tools to help marketers do more in less time with better and more effective solutions that not only automate and schedule tasks, but also bring the data mix to live action.
Today and in Japan we are seeing many marketing automation and tracking tools that can deliver and track ads, deliver social updates, track logical and social responses and deliver ROI all in one stop. Needles to say, the issue of content management now across multi channels appeared to have been taken more seriously than ever with tools that control delivery of content of different nature to many devices while of course providing interaction with multi tracking services.
While the event sessions focused heavily on the present and future of the industry, the exhibitors present at the exhibition room did a very good job at showing solutions that are right for our present and will most definitely help us drive the future discussed.